GEO Products Our Approach to GEO

Alan Rambam
2 days ago
2 min read

We help brands appear in AI-generated answers and ensure they are engineered for AI systems. We boost share of voice, ensure you’re included in high-quality AI traffic, enhance authority, and build lasting AI trust.

GEO = Generative Engine Optimization. SEO is still around and always will be. It’s the base, the grounding layer of GEO. AEO is the AI-generated answer mentioned in the first sentence. As you will see below in our GEO products, SEO is at the base of everything we do.

1. GEO Products: We Identify Where You’re Missing

· Analyze AI visibility, competitor presence, and key prompts driving your category.

· Uncover where your brand does not appear—but should.

→ Outcome: Clear gaps in AI visibility and opportunity areas.

2. GEO Products: Map High-Value Conversations

· Examine and prioritize prompts by user intent: research, comparison, purchase.

· Then we review and identify topics and narratives that are driving AI responses in a specific category.

→ Outcome: Focus on the conversations that influence decisions.

3. GEO Products: Build Authority Where AI Looks

· Identify and target the most trusted media, publishers, and platforms that can teach large language models (LLMs), the AI systems that generate answers.

· Align digital PR and refine your messaging to increase citations, credibility, and presence.

→ Outcome: Stronger authority signals that AI systems rely on.

4. GEO Products: Create Content and Guide PR to Produce Messaging AI WILL Use

· Identify the expert-led content and company SME’s required to secure Answer-Driven results.

· Leverage brand and competitor data to select PR and content that aligns with real user questions.

· Provide deep, well-organized, well-structured content for both long- and short-term AI extraction and citation.

· Combine data, content, and digital PR to shape how AI platforms understand and recommend your brand.

→ Outcome: Content that becomes part of AI-generated answers

5. GEO Products: Measure What Matters

· We continue to measure and provide recommendations to improve Share of Voice in AI results.

· We improve mentions, citations, and sentiment to prepare for the agentic future.

· Our system consistently stays ahead of the competition and category movement.

→ Outcome: Trackable growth in AI visibility and brand positioning

Agntbase and Structured Data Enablement

· Now, with our partner Agntbase, we offer a unique and measured advantage – deep entity optimization.

· Targeted and personalized recommendations on document structure, making it easier to meet requirements for eligibility and improving how often your work is cited.

→ Proven to be the most effective way when combined with content and authority to show up in AI Search.

The Result

· Gain accurate AI-driven presence, more citations, and trusted recommendations.

· AI compounds – we future-proof your brand and set it up as a “go-to answer” for AI Search.