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Every section of your content should have an FAQ
FAQs are a must-have in every section of your Content. Google has a recommended Schema for FAQ. You can find it on Google Search Central. It's a priority to appear in LLM search results today. Google has a clear structure for Q&A and FAQ sections of your content pages and I've outlined it in detail below. I've summarized what you need for FAQ's below into four easy steps and I've included a Sample FAQ section. · Like in other areas, they recommend focusing on the user

Alan Rambam
Mar 19, 20252 min read


AEO AND GEO: WHY THE INDUSTRY KEEPS GETTING IT WRONG
Over the past year, as I was putting this content together, I spent a significant amount of time studying how AI search and LLMs interpret Content, rank authority, and decide what to surface. And recently, while reviewing the website of one of the most respected GEO-focused measurement platforms, I noticed something unexpected. They were using AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) almost interchangeably. Not a massive issue for most people—

Alan Rambam
Mar 19, 20254 min read


How AI Ranks and Surfaces Content Today
Modern AI Systems like Google SGE, Bing Copilot, and ChatGPT plugins use multiple layers of understanding, including: · Semantic Analysis: What's this Content about? · Entity Recognition: Who or what is the focus of the Content? · Contextual Relevance: Is this Content consistent with what the user is doing, asking, or viewing? · Engagement Signals: Do people stay, share, scroll, click, act? · They learn from user behavior — not just metadata.

Alan Rambam
Mar 19, 20252 min read
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