AI assistants, which started taking an active role in search and marketing this year, are changing everything. Every day, I'm in at least one conversation about AI Assistants and how they're going to change every area of marketing. We focus on AI search and Content, and they've already changed how we approach that. I actually have an entire site that justg focuses on this subject https://www.EO4.AI (Engine Optimization 4 AI). The role of AI Assistants is accelerating and in