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Generative Engine Optimization (GEO) & AI Search News Site
Generative Engine Optimization News
Rambam.com's GEO Product
Generative Engine Optimization (GEO) Building AI Visibility in the Assistant Era AI assistants are now the first touchpoint in customer discovery. When prospects ask ChatGPT, Gemini, or Google AI Mode for recommendations, AI systems synthesize answers from sources they understand and trust. GEO is what teaches them. GEO is the education layer. If your brand is not included in that synthesis layer, you are invisible. What We Do We build the infrastructure that allows AI
19 hours ago
The Rambam and Why AI “Agency Matters”
After I realized, like most people in content and SEO, that my job going forward would focus on "training the machines and inspiring the humans," I took some time to write a book to help brands stay visible in our new AI-Powered world. More about that in future posts. I’m also launching two new sites that go deeper into this. One will be a knowledge base on AI and Generative SEO, and it’s going to be at Rambam.com , which prompted me to consider what the 12th-century Rambam w
Mar 19, 2025
Visibility is the foundation of AI SEO
Visibility is the foundation of AI SEO, and it's an important take aways from AI SEOP. I also wanted to call out the four items below, they're key to how effective you'll be at optimizing your Content for AI and maintaining your brand visibility in AI SEO. 1. Organic + Paid Work Together · Why It Matters: Paid media amplifies visibility, but organic Content creates credibility. · What To Do: Pair featured snippets or panels with ads for a halo effect.
19 hours ago
WHY RELYING ON TRADITIONAL SEO PUTS YOU AT RISK OF INVISIBILITY
Visibility is no longer just about driving traffic — it's about being part of the AI experience before the click, and even without the click in zero-click environments. To start, here is a straightforward, in-depth comparison of Pre-AIO SEO vs. AI SEO—with an emphasis on how to show up in today's AI-powered search environment. PRE-AIO SEO VS. AI SEO: THE NEW PRIORITIES FOR VISIBILITY IN SEARCH Pre-AIO SEO · Rank on Page #1 · Keywords · Long-form Content ·
Mar 19, 2025
AI SEO: THE EMERGING STANDARD
Priorities: · Be cited in AI Overviews · Show up in multi-query fan-out summaries · Optimize Content for structure, clarity, and semantic depth · Use schema markup to help LLMs interpret Content · Focus on being included in answers, not just clickable links Tools & Tactics: · Schema.org markup (e.g., FAQ Page, How To, Article) · Semantic keyword mapping (Answer the Public, People Also Ask) + semantic search optimization · Use o
Mar 19, 2025
Outline of steps you can take to ensure inclusion —even if you didn't rank before
Below is an outline of steps you can take to ensure inclusion —even if you didn't rank before: Lead with the Answer · Start each section or article with a direct, high-confidence summary. · LLMs pull from the top of the page 80% of the time. Use Modular Formatting Structure content with: · H2 and H3 headers + H1-H6 hierarchy · Schema markup (JSON-LD) · Bullet points and numbered lists · Tables for comparisons · Callout boxes for key
Mar 19, 2025
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