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Generative Engine Optimization (GEO) & AI Search News Site
Generative Engine Optimization News
Rambam.com's GEO Product
Generative Engine Optimization (GEO) Building AI Visibility in the Assistant Era AI assistants are now the first touchpoint in customer discovery. When prospects ask ChatGPT, Gemini, or Google AI Mode for recommendations, AI systems synthesize answers from sources they understand and trust. GEO is what teaches them. GEO is the education layer. If your brand is not included in that synthesis layer, you are invisible. What We Do We build the infrastructure that allows AI
6 days ago
The Rambam and Why AI “Agency Matters”
After I realized, like most people in content and SEO, that my job going forward would focus on "training the machines and inspiring the humans," I took some time to write a book to help brands stay visible in our new AI-Powered world. More about that in future posts. I’m also launching two new sites that go deeper into this. One will be a knowledge base on AI and Generative SEO, and it’s going to be at Rambam.com , which prompted me to consider what the 12th-century Rambam w
Mar 19, 2025
What is Schema?
Since this blog is going to talk a lot about Schema, as it's an essential component of Generative Engine Optimization, I wanted to define what a schema is and how we use it. Without a schema, it's challenging for machines to extract the details from your page. So, what is a schema? In GEO, a schema is a standardized vocabulary of code that instructs LLMs and AI agents about the Content of a page, enabling them to understand what a page is about. We use it to structure and
4 hours ago
The New Rules of Discovery
Search and discovery have shifted from a keyword-based, linear input/output model to a dynamic, intent-driven ecosystem powered by machine learning, natural language understanding, and predictive ranking. Discovery Now Begins Before Search At the POSSIBLE 2025 conference, brand leaders from Target, Unilever, Claritas, and more made it clear: discovery is happening across new touchpoints — product feeds, AI tools, and walled garden retail ecosystems. Take the Target app, for
4 hours ago
WHY RELYING ON TRADITIONAL SEO PUTS YOU AT RISK OF INVISIBILITY
Visibility is no longer just about driving traffic — it's about being part of the AI experience before the click, and even without the click in zero-click environments. To start, here is a straightforward, in-depth comparison of Pre-AIO SEO vs. AI SEO—with an emphasis on how to show up in today's AI-powered search environment. Challenge: Great Content could still lose because it ranked on Page 2. AI SEO: THE EMERGING STANDARD Priorities: · Be cited in AI Overviews
4 hours ago
Visibility is the foundation of AI SEO
Visibility is the foundation of AI SEO, and it's an important take aways from AI SEOP. I also wanted to call out the four items below, they're key to how effective you'll be at optimizing your Content for AI and maintaining your brand visibility in AI SEO. 1. Organic + Paid Work Together · Why It Matters: Paid media amplifies visibility, but organic Content creates credibility. · What To Do: Pair featured snippets or panels with ads for a halo effect.
6 days ago
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